Hi There! I’m Lina

From government public affairs and interactive entertainment to celebrity and global brands, my strategic communications experience is vast and results driven.

Whether as a people manager at a fast-paced PR agency or as a spokesperson with in-house corporate communications, I've executed communication strategies, earned top-tier media placements, mitigated crisis communication issues, analyzed data to conceptualize creative social media campaigns, secured C-Suite thought leadership opportunities, and penned high-profile messaging spoken by a Cabinet-level official and in front of Congress.

With a keen sense for what’s newsworthy and knowing the audience, I collaborate with global brand partners and internal teams to source story ideas and create compelling media pitches that landed in various outlets including The New York Times, CNBC, USA Today, TechCrunch, Wall Street Journal, China Daily, regional TV broadcast from DC to LA, and business trade publications.

Being a skilled storyteller and pop culture devourer, my personal interests and passion lie in the evolving intersection between entertainment and technology. From endless content to new distribution platforms, legacy studios and emerging companies are innovating the landscape in which we not only binge our favorite show, exercise or shop, but are driving the evolution of consumer facing media and technology.